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JUUREVA – Design With Roots is a Finnish artistic handicraft collection. Behind the name you will find a team of handicraft and art industry professionals from the Satakunta region. The JUUREVA collection is made up of nine different product series, each of which has its own story to tell.
JUUREVA products are well designed and are produced locally. Throughout the collection flows a tradition of local hand craftsmanship and a rich cultural heritage brought together into high-quality Finnish design.
The collection has aroma and feeling. It is down to earth, austere and elegant. The products have soul and identity. The stories behind them lead to the roots of Finnish cultural heritage, to the pure extremes of nature.
All the products in the JUUREVA collection are manufactured in Finland: in Eura, Harjavalta, Huittinen, Kiikoinen, Rauma and Pori. Alongside nature and quality, the Finnish origin of the products is one of the most important values of JUUREVA.
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Funding is channelled through the Finnish Ministry of Education as an ESF (European Social Fund) project.
